Last updated: June 3, 2026

This Privacy Policy describes how Haute Couture London (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from hautecouture-london.com.

1. Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases:

• Device Information: Browser version, IP address, time zone, cookie information, and how you interact with the Site.
• Order Information: Name, billing address, shipping address, payment information (processed securely through encrypted gateways), email address, and phone number.

2. Lawful Basis & How We Use Your Information

Under the UK GDPR, we rely on the following lawful bases to process your personal data:

• Performance of a Contract: Necessary to process your payments, fulfill and ship your orders, and handle returns.
• Legitimate Interests: To secure our storefront, prevent fraudulent transactions, and maintain technical performance.
• Consent: For marketing communications and newsletter updates (which you can opt out of at any time).
• Legal Obligation: To maintain accurate business accounting and comply with UK tax authorities (HMRC).

3. Sharing & International Data Transfers

We share your Personal Information with trusted service providers to help us provide our services and fulfill our contracts with you. For example, we use Shopify to power our online store.

International Transfers (Outside the UK/EEA): Because Shopify is headquartered in Canada and relies on data infrastructure in the United States, your personal information will be transferred outside the United Kingdom. These transfers are fully safeguarded and compliant under the UK GDPR through the use of approved Standard Contractual Clauses (SCCs) and Canada's recognized adequacy status, ensuring an equivalent level of security for your data.

4. Data Retention

We do not store your personal information for longer than necessary. When you place an order through the Site, we will retain your Order Information for our records to satisfy necessary contractual and legal obligations (such as UK accounting and tax regulations, which require us to keep transaction records for up to 6 years), unless and until you ask us to erase this information.

5. Your Rights

If you are a resident of the UK or EEA, you possess the following statutory rights regarding your data:

• The right to be informed about how your data is used.
• The right of access to the Personal Information we hold about you.
• The right to request that your information be corrected, updated, or erased.
• The right to restrict or object to certain types of processing (e.g., marketing).
• The right to data portability.

To exercise any of these rights, please contact our support team via the email listed below.

6. Right to Lodge a Complaint

If you feel your data has not been processed in compliance with the UK GDPR, we kindly ask that you contact us first to resolve the issue. However, you have the absolute right to lodge a formal complaint at any time with the UK supervisory authority, the Information Commissioner’s Office (ICO), by visiting ico.org.uk.

7. Cookies

Our Site uses cookies to enhance your browsing experience, remember your structural preferences, and perform backend analytics. You can control, block, and manage cookies through your chosen web browser settings.